PULSE MARKET RESEARCH
Our Solutions
Igniting Innovation Shaping Strategies Elevating Experiences
We explore markets and opinions to shape strategies for innovation, communication, and experience.
Shaping
Strategies
Our comprehensive approach to market research empowers our clients to navigate the landscape with confidence, ensuring the effectiveness of strategies, the optimal performance of their brand and the implementations of impactful campaigns.
Develop confident strategies based on agile, substantially informed decisions.
Step 1: Explore the landscape
Step 2: Gain access to valid and comprehensive customer-focused data
Step 3: Tap into unexplored opportunities
Step 1: Analyse the market and reframe into segments
Step 2: Identify effective target groups
Step 3: Capitalize on focused consumer data
Step 4: Craft an informed marketing strategy
Step 1: Examine the effectiveness of implemented strategy
Step 2: Monitor brand performance, brand reputation and relative brand positioning
Step 3: Evaluate communication strategies and test impact of advertising campaigns (360-evaluation approach)
Igniting
Innovation
We help our clients unlock the full potential of their business idea by embracing the power of market research. Every new idea is a possible stepping stone to breakthrough success.
Design a marketable, innovative and relevant offering, using guidance from valid and reliable research data.
Step 1: Determine unmet needs or opportunities
Step 2: Explore ideas: Ideation research
Step 3: Use concept development research to obtain relevant directions
Step 1: Examine new concepts through concept testing
Step 2: Assess relevancy, perceived value, attractiveness of concept
Step 3: Refine the prototype to match target audience’s requirements
Step 1: Develop a profound brand identity
Step 2: Determine and prioritize factors based on potential to influence purchasing
Step 3: Develop brand communication strategy or test advertising concepts based on potential impact
Elevating
Experiences
We encourage our clients to invest in understanding and enhancing the customer experience in order to cultivate stronger relationships, foster brand advocacy, meet optimistic business goals and ultimately, drive sustainable growth. Embracing this ethos isn't just about staying ahead of the competition; it's about shaping a future where customer-centricity reigns supreme.
Assess the delivery of brand promises and ensure consistency across any touchpoint, any market, any channel.
Step 1: Deep dive into the target audience’s mind to reveal expectations, needs, motivations and preferences
Step 2: Obtain valuable insights to develop or refine the current brand offering
Step 3: Design the customer journey to be perfectly aligned with the target audience’s needs and preferences
Step 1: Use experience evaluation tools to capture the actual voice of customer, immediately after their interaction with the brand
Step 2: Measure and assess the transactional and relational impact of the delivered customer experience
Step 3: Receive immediate alerts of client concerns and take prompt action to preserve and enhance customer relationships
Step 1: Use objective evaluation to assess brand promise delivery (Mystery Shopping)
Step 2: Monitor adherence to standards, ensuring consistency of service quality throughout all touchpoints and markets
Step 3: Access scores through live dashboards to immediately respond to specific issues requiring improvement
PULSE MARKET RESEARCH
Our Why
Understanding is the core value that guides us towards our mission.
UNDERSTANDING AUDIENCES
- Understanding diverse perspectives, bridges the gap between providers and their audiences
UNDERSTANDING OUR CLIENTS
- We deliver high quality service to our clients based on our deep understanding of their business and their industry
UNDERSTANDING OUR PEOPLE
- We are strong advocates of teamwork. Together we bring our different perspectives into each project, magnifying its outcome, by exploring and analyzing all possible angles
UNDERSTANDING PERPETUAL GROWTH
- We constantly challenge conventions. We are driven by our urge to continuously evolve, elevating the quality of our services and thwarting industry norms
Our Proposition:
STEP 1: EXPLOPE
Identify, define, prioritize target audiences. UNDERSTAND how and why audiences think decide, react the way they do.
STEP 2: CREATE
TRANSFORM these insights into distinctive and compelling brand offerings that resonate with relevant audiences.
STEP 3: MONITOR
Closely MONITOR these offerings to ensure excellence in customer experience and consistency in delivering on the brand promise.
Our mission is to help our clients grow, expand and leave a significant and enduring impression on the markets they serve.
This is achieved through our innate ability to understand them and their audiences very well.
PULSE MARKET RESEARCH
Our Team
We are a well-blended, unified team of dedicated researchers driven by curiosity and passion in unveiling human behaviour in various contexts – from interactions with brands, people, products, services, society to decision – making processes.
We share our devotion in understanding how people feel, think, decide, act, react, communicate, and engage with the world around them. Fascinated by human nature and its hidden treasures, we never cease to inquire and explore.
Guided by our uncompromising commitment to optimize the value of our services, we strive to deliver mere excellence. We achieve this, by bringing in our expertise and knowledge acquired from years of experience, as well as our innovative and creative ideas nurtured within our culture, blended well with new technologies we keep investing in.
Ultimately, our success is measured by the success of those we serve.
PULSE MARKET RESEARCH
Management Team
Panayiotis Panayiotou
Director
Combining his profound understanding of statistical data and the business world, Panayiotis uniquely leverages data to uncover insights that facilitate our clients in decision-making.
Theodoros Valiantis
Operations Manager
Theodoros has exceptional skills in organizing and planning. He constantly introduces advanced and innovative solutions, elevating our company towards delivering results more efficiently and responsively.
Irene Christodoulou
Team Leader
Irene excels at connecting the dots and uncovering meaningful patterns within market research data, analyzing trends and revealing new opportunities for clients, adding significant value to each project.
Valentini Kyriakidou
Team Leader
Valentini is an experienced researcher with exceptional analytical skills, meticulously examining data to deliver high-value, quality insights, empowering clients to draw safe conclusions based on robust and reliable data insights.
Mika Savva
Head of Qualitative and Business Development
With an innate interest in understanding and interpreting human behaviour, Mika thoroughly studies and explores the human mind, successfully uncovering the key triggers behind each action.
Our innate curiosity and passion, our expertise and ability to generate fresh ideas and our commitment to invest in new technologies, are the keys to our success.
PULSE MARKET RESEARCH
Proprietary Online Panel:
Launched by PMR in 2020, My Opinion has evolved into a large community of panelists, which is rapidly expanding.
Through strategic recruitment efforts, we maintain a well-balanced mix of panelists in terms of gender, age, and geographical distribution.
Our profiling system covers a wide range of attributes which broadly fall under five key categories: demographics, use of technology, lifestyle preferences, consumption habits, and use of Financial Services.
By implementing strict quality control procedures at all stages, we ensure that the data generated from our panel is always strictly accurate and reliable.
These measures are perfectly aligned with our unwavering commitment to quality.
Interesting information:
- My Opinion was first founded in May 2020
- It is currently the largest online research panel available in Cyprus
- Giving back to society: My Opinion also acts as a platform for donation
Our platform compensates its members in two ways:
- by offering either monetary benefits or
- by providing access to various charitable organizations to which members can donate their points
Why are we so proud of our panellists’ community?
- Thousands of panel members are choosing to offer their points as donations
- Significant sums in the form of donations have been collected through MyOpinion, offering relief to those in need
Accreditation:
Memberships:
