In terms of their health, studies have shown that most women live towards a balanced and healthy diet. They are most likely to consume low-fat foods (7 out of 10 mentioned that the statement fully represents them) while they tend to support vegan products. Women choose to buy on a weekly basis non-glouten, organic food and healthy cereal bars.
In terms of their career, women always set themselves big career goals. However, they feel that they have a lot of obstacles in achieving their big professional goals. In addition, women tend to support flexible work arrangements (7 out of 10 mentioned that flexible work arrangements has a positive effect on their productivity).
Finally, Pulse research has suggested that women want to spend more time traveling (63%), they would like to devote more time for themselves (60%) as well as for their families (57%). Lastly, most women share an enthusiasm for new adventure and they are more likely to invest in experiences rather than luxuries in life.