‘Trust is the foundation of every successful sale’ (Adam Rogers, Shopify)

According to research conducted by Pulse Market Research regarding the level of trust in various advertising sources, 87% of participants stated that they trust recommendations from friends, family, or acquaintances and 78% have taken action (examined the product more carefully or did more research on its features) based on such recommendations received.

This month we celebrate our birthday.

World Day for International Justice, also referred to as Day of International Criminal Justice or International Justice Day, is an international day celebrated throughout the world on July 17 as part of an effort to recognize the emerging system of international criminal justice.

Word of Mouth (WOM) is still the king when it comes to choose a product or service.

According to a research contacted by Pulse Market Research and My Opinion online panel, 9 out of 10 Cypriots are more likely to select a brand if it’s recommended by someone they know.

More specifically, WOM scored 87% compared with 80% in 2014.